About me

I work with organisations to implement better support for entrepreneurs in developing markets. I am driven to do my teeny-tiny part to alleviate youth unemployment in Sub-Saharan Africa. My secret sauce is understanding people, design, and business. I’m currently deepening that understanding as a Doer who’s also learning to be a Thinker.

As a Doer, I design high-quality training for Small and Medium-sized Enterprises and startups, as well as entrepreneurial employees. I consult on projects relating to supporting entrepreneurship and innovation in Sub-Saharan Africa. In this work, I draw from my versatile work experience enabling early-stage entrepreneurship in Finland and southern Africa since 2016 and nearly four years of teaching experience (2011-2015) in Finland. I have experience in management consulting and business development for SMEs in Finland and Namibia. I’ve also been a pitching coach to startups since 2016. Check out my LinkedIn profile for more information about my professional background. I’m happy to provide my CV upon request.

As a Doer learning to be a Thinker, I research Startup Culture in the Windhoek and Lusaka Entrepreneurship Ecosystems. I aim to finalise my PhD in December 2023 at the Institute for Design Innovation at Loughborough University London. I have a Master of Arts degree (2016) and a Bachelor of Arts degree (2014) in African studies from the University of Helsinki, with minor studies in Economics, Leadership, and Management as well as Philosophy.

International work experience
I’m currently (01/2025) based in Windhoek, Namibia, and I have worked and lived in:

  • Kenya (2006, 2015)

  • Namibia (2017-2019, 2021-)

  • the United Kingdom (2019-2020),

  • Finland, my home country.

Cities in which I’ve collaborated with startup ecosystem actors and/or startup founders include Stockholm, Copenhagen, Berlin, Gaborone, Lusaka, Dar-es-Salaam, Pretoria, Johannesburg and Cape Town.

Language skills

I am bilingual (native Swedish and Finnish speaker) and have IELTS Academic-certified English proficiency (2019). I have also studied French, Spanish, and Kiswahili.

Collaborating with me

I have a track record of independently driving a multitude of projects. I strongly believe in the power of multiple perspectives, and I prefer to work in diverse teams with amazing people. Due to my international background, I am an efficient team worker who thrives in a multicultural setting.

Since 2015, I have worked remotely or as a part of a team with members working in several locations. Regardless of where I am, I can be an efficient asset to various projects. I’m a big fan of efficient digital project management and collaboration tools. I adopt new digital solutions quickly and confidently using the following collaboration tools: Google Drive or Microsoft OneDrive, Slack, Zoom, Microsoft Teams, Skype, Trello and Asana.

Increased remote work requires a transformed approach to internal communication and remote leadership. Ask for a consultation on improving how your organization or team collaborates remotely!